When Senator Barack Obama announced his candidacy for the 2008 Democratic nomination for president of the United States last Saturday, he exploited a vital tool that fellow Illinoisan Abraham Lincoln could not have dreamed of using over a century earlier. In addition to the cheering crowds attending Obama’s speech in Springfield, Illinois, thousands were able to watch a video feed of the first-term senator’s announcement on his website, BarackObama.com.
“Presidential candidates are taking advantage of the fact that more and more people are using the Internet to find their political campaign information,” said Matt Tatham, a spokesperson for Hitwise, which monitors website traffic and provides meas-urement data reports for online businesses.
Sen. Obama is not the only politician trying to appeal to an increasingly technologically savvy electorate; using the Internet to snag votes is quickly becoming the modus operandi for anyone vying for the nation’s highest office.
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