As the 2008 US presidential election nears and online politics soar, newspapers are making sure they’re ready to get their online share of the pie. The New York Times (NYT) and The New York Sun both announced they were launching political websites.
In a recent memo to newsroom employees, NYT executive editor Bill Keller announced that the paper would launch a political website to ensure better coverage of the campaign.
“The migration of politics and political journalism to the web isn't quite new, but it sure is moving fast. We're moving too,” read the memo.
The NYT will establish for the first time a central political desk to supervise print and web coverage. Both platforms will “get equal emphasis.” The desk will provide breaking news continuously “for an audience that now expects its political news to arrive in full multimedia, interactive glory.”
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