Survey Finds that 42 Percent of Americans Say the Internet Will Play an Important Role in Deciding Who They Will Vote for in Next Presidential Election
CHICAGO--(BUSINESS WIRE)--Forty-two percent of Americans expect they will seek out more information from the Internet in 2008 than they did in the 2004 presidential election, according to survey results announced today by Performics, the performance-based marketing division of DoubleClick.
Performics’ survey reveals much about the public’s perception and use of the Internet as a channel for gathering information related to politics and the 2008 presidential election. While the survey confirmed that television news and talk shows, local and national newspapers, and news radio are the primary means for political information, campaigns and candidates, 42 percent of Americans say the Internet will play an important role in helping them decide who to vote for in the 2008 presidential election.
“As the 2008 presidential candidates hit the campaign trail, we were curious to find out how Americans plan to learn about their choices for our next president. We suspected that as the public continues to rely on the Internet as an important information source, people will seek political information via search engines in a manner similar to the way that they already search for information regarding consumer purchases, meaning that after they first hear about a candidate or issue, they will conduct broad searches to gather information and then narrow down the candidates and issues until they ultimately reach a decision,” said Stuart Frankel, president of Performics. “With 42 percent of Americans saying the Internet will play an important role in deciding who to vote for in the 2008 election, there is a large opportunity to leverage search engine marketing and optimization as a strategy for political campaigning.”